Our Mission
Our mission is to provide our community with clean, affordable and eco-friendly drinking water while inspiring health and wellness through information, products and consumables.
Our Story
We believe that clean drinking water is the pillar of good health and should be accessible to everyone at a reasonable price. It is our mission to provide truly clean water to our community and beyond while also offering health-based supplements, snacks, desserts and after-hours classes.
We are honored to help support you live a more healthy life!
Who We Are…
Hi, we are Matt and Alison, husband and wife and owners/creators of Fresh Water Daily.
Matt was born and raised in Southern California and Alison, born in Salem, MA moved to Southern California in her early 20’s and lived there for almost 17 years.
In California water filling stores are located all over, some health-based, others not so much, but they are a convenient and popular way for people to get their drinking water at a reasonable price and without the plastic waste.
How it Started…
As most people can probably relate, Covid turned our lives upside down. The lockdowns in addition to a particularly bad fire season in California, had us re-evaluating where we wanted to live and what we wanted to do with our careers moving forward. Seeing as Alison still had family and friends in MA, it made sense to relocate there.
Naturally, once we arrived in Massachusetts, locating the nearest water filling store was one of the first things we did. To our surprise (and frustration) there were none. So each week we’d go to the nearest Target or grocery store and stock up on gallons of jugs of water. It seemed as though our recycle bins were overflowing with plastic water bottles after only a couple of days. That’s when we decided to take matters into our own hands. We spent countless hours researching, studying and learning everything needed to make this happen including water quality, types of equipment, regulations, and what it would take to actually building out a retail space. Though we knew it would not be easy, we knew it would be worth it. That is when Fresh Water Daily was born.
Our Values…
We are passionate about maintaining good health through diet and lifestyle. As such, we drink A LOT of water! It’s basically the only thing we drink in our house. That and organic coffee - we do have a toddler after all.
Each item that we carry has been carefully selected for its quality and uniqueness and we try to buy American made when possible.
We are dedicated to educating people on the benefits of drinking clean water and can’t wait to meet you!
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Did you know…
Chemicals from single-use plastic water bottles called phthalates leech into the water and wreak havoc on our health. Researchers have linked phthalates to asthma, ADHD, breast cancer, obesity, diabetes, behavioral issues, autism spectrum disorders, and infertility. This is just one of the many reasons we are passionate about what we do.
We are proud to be a family owned and operated business and take great pride in being parents to our daughter, Sena and our dog, Rex.
Matthew
Co-Owner/Operator
Matt is a former Operations Manager for a national restaurant/bar who dedicated 14 years in the food and beverage industry before becoming a Life Coach as well as Manager for a national gym. A passion of Matt's is helping others live a fulfilling life.
Since deciding to open Fresh Water Daily, Matt has spent countless hours researching, studying, and learning more about the water industry, regulations, equipment, and more. Even though we contracted a company to meet the state required Drinking Water Operator staffing, Matt took the necessary steps to get licensed as Drinking Water Operator to learn all the in's and out's about everything going on operationally including maintenance, regulations, lab samples and more.
Alison
Co-Owner/Operator
Alison is a trained natural foods chef who ran a personal chef and coaching business for specialty diets in Los Angeles, CA for 10 years. Alison has spent most of her adult life living and learning to live a more holistic and healthy. Whether that's learning and teaching yoga, or making homemade chemical free sunscreen. One of Alison's biggest passions in life is helping others achieve health and wellness through diet and lifestyle. .
Since deciding to open Fresh Water Daily Alison has also spent countless hours researching and learning more about the water industry to ensure we are giving our customers the best option available.
Our Vision
To inspire health and reduce waste across the country through water filling stores that are affordable and convenient.
We Believe Everyone Deserves Truly Clean Drinking Water!
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